Client Onboarding Experience Design.
We’ll work with you to design an optimised onboarding journey, ensuring the best possible start to your client relationships. Always maximum impact, minimum friction.
Complete with your personalised client journey map as well as supporting collateral (like comms & training materials). And, for B2B relationships we’ll go one step further by providing operational change considerations for your typical clients.
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Ready to elevate your customer onboarding experience?
4 stages to (re)design your customer onboarding journey
01
User Research
We’ll meet with your team and a selection of existing clients to learn what you do really well today and what would take your experience to the next level.
We’ll also do some market research and create a summary of the best in class examples we’ve seen.
02
Service Principles
Here we’ll help you understand, define, and develop the gold standard for customer onboarding experience within your organisation, using a principles approach. We’ll apply these principles to everything we do from this point out – ensuring a consistent experience that’s uniquely aligned to your business.
03
Customer Journey Map
Capturing the high level steps that your client will go through when they sign up - adding appropriate self-service & high value touchpoints. If you’ve already got one we’ll do a review to incorporate best practice & if you don’t we’ll help you create one. If you work on a B2B basis we’ll layer in a ‘to-do list’ for your clients to ensure readiness and successful implementation.
04
Support Material
While the outcome will look different for your unique business we’ll consider things like training plans, communications & guides to arm your clients with the information they need to reduce pressure on your teams. If you have enterprise clients materials may also include processes & op model considerations which will aid their own implementation project.
Introducing SP.ACE
We run projects using our SP.ACE framework - it's the building blocks for successfully delivering change for financial service & tech providers.
Click the image for a better look of how we'd typically apply the framework to design your customer onboarding experience.
And, you can read more on SP.ACE here. 🚀